Укр
Рус
-5-2-2-2.jpeg)
At Brand Element we make custom challenge coins and commemorative coins for units, organisations, teams and companies. Double-sided 3D relief, coloured enamel, antique and dual plating, custom shapes and diamond-cut edges turn every coin into a keepsake people want to treasure.
From the first sketch to a finished coin in its case, we support you at every stage: we help with the artwork, show you the 3D model and choose a presentation worthy of it.
1. Send your design for a quote
2. Specify the quantity and size
3. Receive your invoice
4. Pay and get your order
What is a challenge coin
A challenge coin is a commemorative coin or medallion bearing the insignia of a unit or organisation and carried by its members. The tradition comes from the military: coins are presented for outstanding service, as proof of membership, to boost morale, and are exchanged during official visits.
Today challenge coins are ordered by:
- military units, brigades and individual divisions;
- volunteer foundations and veteran organisations — as a token of gratitude;
- government agencies, police and rescue services;
- companies — to recognise employees and partners;
- clubs, communities and event organisers — as a memorable souvenir.
Challenge coins are also widely collected, so quality craftsmanship and presentation really matter.
From idea to finished coin
You do not need ready-made artwork — an idea is enough. Here is how a coin is made:
- Your sketch, logo or just an idea. Tell us what should be on the obverse and reverse and send us your insignia.
- Artwork. Our designer prepares a layout (several options if needed) showing relief levels, Pantone enamel colours and size.
- 3D model. For 3D coins we create a 3D model that is used to cut the mould on a CNC machine.
- The real coin. Striking, plating, hand-filled enamel, quality control and packing.
Coin design techniques
- Double-sided 3D relief — sculpted images, portraits, vehicles and coats of arms with high detail.
- Soft and hard enamel — vivid Pantone colours with relief or a perfectly smooth surface.
- Translucent enamel — the metal texture shows through the colour for an impressive, premium look.
- Dual plating — two metal colours on one coin, such as gold and silver.
- Printing with epoxy — for photos, flags, gradients and fine details.
- Polishing and etching — contrast between shine and matte texture without any colour.
- Glitter, glow-in-the-dark, UV ink — for coins meant to surprise.
Shape, size and edge
A coin does not have to be round. We make:
- Classic round coins — most often 38–50 mm in diameter, but any other size is possible.
- Custom-shaped coins — shields, stars, anchors, dog tags, vehicles or any outline from your design, including cut-outs.
- Functional coins — bottle-opener coins and coin keychains.
The edge can be finished too: a diamond-cut edge that sparkles in the light, various background textures (more than 20 patterns) and engraved text on the rim. Plus individual serial numbers for limited editions.
Metal finishes
The metal finish defines the character of the product. We offer 15 standard plating options, plus custom colours to match your idea:
- Shiny: gold, silver, nickel, brass, copper.
- Matte: matte gold, matte silver, matte nickel — subtle and elegant, with no glare.
- Antique: antique brass, antique copper, antique gold, antique silver, antique nickel. Recessed areas darken while raised details stay bright, giving the design depth and a vintage feel.
- Dark: black nickel and dye black — for a modern, strict or tactical look.
- Also available: rose gold, gun black, and coloured finishes using spray paint or electrophoresis.
Not sure which to choose? Send us your design and we will recommend the finish that shows it off best.
Cases and presentation
Challenge coins are often presented at ceremonies, so presentation matters. Packaging options:
- Clear acrylic capsule — protects the coin from scratches and fingerprints; sized for diameters from 45 to 68 mm.
- Velvet box — the classic choice for presentation; S/M/L sizes for coins up to 50 and up to 70 mm.
- PU leather box — a sleek, premium look for coins from 30 to 80 mm.
- Wooden box — a substantial option for commemorative coins.
- Floating display frame — the coin appears to hover in the air; looks great on a shelf or desk.
- Acrylic block — a solid clear display stand.
- PVC sleeve or velvet pouch — economical options for large runs.
Your logo can be added to the case or box.
How we make coins
Every metal product goes through a full production cycle with quality control at each stage:
- Artwork. We prepare a vector design and match colours to Pantone. For complex 3D items we provide a digital 3D preview before production.
- Mould. Once the artwork is approved, a mould for your design is cut on a CNC machine.
- Stamping or die casting. The relief is transferred to the metal: stamping for flat items, die casting for 3D and complex shapes.
- Cutting and edge finishing. We cut the exact outline and remove burrs and sharp edges.
- Attachment. The fittings you have chosen are soldered on.
- Polishing and plating. The surface is polished smooth and the selected finish is applied.
- Enamel. Each colour is filled by hand with a syringe and baked separately, so colours stay clean and precise.
- Epoxy (optional). A clear coating protects the enamel and adds a smooth, glass-like shine.
- Quality control and packing. Every item is inspected before shipping.
WE ARE LOOKING FORWARD TO YOUR ORDER!
FAQ
Can the coin have two different sides?
Yes, challenge coins are usually double-sided: the obverse carries the unit or organisation insignia, the reverse a motto, date, name or another design. Each side can have its own relief and colours.
What size coin should I choose?
The most popular sizes are 38–50 mm in diameter. Larger coins can carry more detail and look more substantial. We will suggest the best size for your design and budget.
Can each coin be numbered?
Yes, we can add an individual serial number to every coin — it emphasises the limited nature of the series and the value of the award.
What do I need to order if I have no artwork?
An idea, a logo or even a photo of a sketch is enough. Our designer will prepare the artwork, with several options if needed, and production starts only after your approval.
How long does production take?
Lead time depends on the relief complexity, number of colours and quantity. We will confirm exact dates once the artwork is approved. If you need the coins for a specific event, tell us straight away and we will plan production around your date.