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At Brand Element we make custom metal pins and badges — with your logo, unit insignia, character or any original design. Soft and hard enamel, 3D relief, printing, glitter and glow-in-the-dark effects, 15 metal finishes and a range of backings let us make your pin exactly the way you imagined it.
We will help with the artwork, choose the right technique for your budget and quantity, and take care of neat packaging — from a simple bag to a branded backing card or gift box.
1. Send your design for a quote
2. Specify the quantity and size
3. Receive your invoice
4. Pay and get your order
What is a pin
A pin (badge, lapel pin) is a small metal emblem worn on clothing, backpacks, caps or bags. It can represent a team or unit, mark an achievement, be part of a corporate identity, or simply show off your personality.
Pins are used by:
- military units, volunteer and veteran organisations — as insignia and commemorative badges;
- companies — for branding, merch and gifts for clients and staff;
- event, festival and conference organisers — as souvenirs and attendee badges;
- artists and brands — as collectible merch featuring original characters;
- schools, clubs and communities — as a sign of belonging.
A metal pin does not fade or bend and lasts for years, which is why it is one of the most popular branded products.
Pin manufacturing techniques
Depending on your design, budget and the effect you want, we offer several techniques:
- Soft enamel — enamel sits below the raised metal lines, so you can feel the relief. Bright, bold and affordable.
- Hard enamel (imitation hard enamel) — enamel is filled level with the metal and polished to a perfectly smooth surface. A premium look and high durability.
- Soft enamel + epoxy — a clear domed coating protects the colours and adds a glassy shine.
- 3D die casting — sculpted shapes and relief for complex designs.
- Printing (offset or screen printing) — for gradients, photos and fine details that enamel cannot reproduce.
- Polished metal and etching — minimalist pins without colour, where the design is created by contrasting shine and matte texture.
Special effects that make your pin stand out
Want your pin to be remembered at first sight? Add a special effect:
- Glitter enamel — sparkles in any colour.
- Pearl enamel — a soft pearlescent sheen.
- Translucent enamel — lets the metal texture show through.
- Glow-in-the-dark — the enamel stores light and glows at night.
- Invisible (UV) ink — a hidden element that appears under ultraviolet light.
- Rhinestones and crystals — for festive and premium pieces.
- Mixed enamel — several techniques combined in one pin.
Effects can be combined — we will suggest what works best for your design.
Metal finishes
The metal finish defines the character of the product. We offer 15 standard plating options, plus custom colours to match your idea:
- Shiny: gold, silver, nickel, brass, copper.
- Matte: matte gold, matte silver, matte nickel — subtle and elegant, with no glare.
- Antique: antique brass, antique copper, antique gold, antique silver, antique nickel. Recessed areas darken while raised details stay bright, giving the design depth and a vintage feel.
- Dark: black nickel and dye black — for a modern, strict or tactical look.
- Also available: rose gold, gun black, and coloured finishes using spray paint or electrophoresis.
Not sure which to choose? Send us your design and we will recommend the finish that shows it off best.
Pin backings
The right backing keeps your pin in place. We choose it based on the pin size and where it will be worn:
- Post + metal butterfly clutch — the classic and most common option.
- Post + rubber clutch — soft, comfortable, does not scratch and stays put.
- Premium locking clutch (flat or domed) — the most secure hold, ideal for collectible and high-end pins.
- Long post — for thick fabrics, heavy clothing and headwear.
- Safety pin (English, German or American style) — for large and heavy badges.
- Magnet — leaves no marks on fabric.
- M3/M4 screw and nut — for uniforms and backpacks with a ready-made hole.
If needed, a pin can have two posts so it does not rotate.
Pin packaging
Good packaging turns a pin into a proper gift or collectible merch. Options:
- Branded backing card with your design — the most popular format for merch and retail.
- OPP or zip-lock bag — practical and economical for large runs.
- Velvet pouch — for gifts and souvenirs.
- Plastic case or velvet box — for premium and commemorative badges.
Packaging can be personalised: logo printing on the card or box, barcode stickers, sets of several pins.
How we make pins
Every metal product goes through a full production cycle with quality control at each stage:
- Artwork. We prepare a vector design and match colours to Pantone. For complex 3D items we provide a digital 3D preview before production.
- Mould. Once the artwork is approved, a mould for your design is cut on a CNC machine.
- Stamping or die casting. The relief is transferred to the metal: stamping for flat items, die casting for 3D and complex shapes.
- Cutting and edge finishing. We cut the exact outline and remove burrs and sharp edges.
- Attachment. The fittings you have chosen are soldered on.
- Polishing and plating. The surface is polished smooth and the selected finish is applied.
- Enamel. Each colour is filled by hand with a syringe and baked separately, so colours stay clean and precise.
- Epoxy (optional). A clear coating protects the enamel and adds a smooth, glass-like shine.
- Quality control and packing. Every item is inspected before shipping.
WE ARE LOOKING FORWARD TO YOUR ORDER!
FAQ
What is the minimum order quantity for pins?
The minimum quantity depends on the technique and size of the pin. Send us your design and the quantity you need, and we will quote several options so you can choose the best price.
What is the difference between soft and hard enamel?
With soft enamel, the colours sit slightly below the metal lines, so you can feel the relief — a bright and affordable option. Hard enamel is polished level with the metal: the surface is perfectly smooth, the pin looks premium and keeps its appearance longer.
What file format should I send?
Ideally a vector file (AI, CDR, EPS or PDF). If you only have a sketch, a photo or an idea, that is fine — we will prepare the artwork ourselves and agree it with you before production.
Can I see the pin before production starts?
Yes. Before production we send a digital proof with Pantone colours, dimensions and backing type, and a 3D preview for complex 3D items. Production starts only after your approval.
How long does production take?
Lead time depends on the design complexity, technique and quantity. Once the artwork is approved, we will give you exact production and delivery dates. If you need the pins by a specific date, let us know straight away and we will do our best to make it.